Happi President Lisa Hurwitz Speaks at Cannabis Drinks Expo
As the president of Happi, Michigan’s first-to-market cannabis beverage–and a female leader in a male-dominated field–Lisa Hurwitz has some invaluable insights to share about her experience in the cannabis industry. It’s no surprise, then, that she was invited to speak on the Illinois Women in Cannabis panel at the 2022 Cannabis Drinks Expo in Chicago, and share learnings from her journey from CPG marketing expert to cannabis advocate.
Organized by the Beverage Trade Network, the Cannabis Drinks Expo hosts an annual event in San Francisco and Chicago that serves as a business conference and exhibition space for companies in the nascent cannabis beverage industry. Happi, which has been on the market for less than a year, has already made waves for its refreshingly female-focused approach, quickly emerging as an industry leader.
For more information about the Cannabis Drinks Expo, visit the organization’s website. For more about Lisa Hurwitz, read this in-depth interview. And for more about Happi, visit the brand’s website.
