Case Study: method
Public Relations • Events • Partnerships
Overview
method asked Skoog to help position the brand as the go-to for eco-friendly cleaning and personal care–and through strategic pitching efforts, thoughtful events and partnerships and amplification of the South Side Soapbox factory, we did just that.
Public Relations
Alongside evergreen pitching efforts, Skoog helped method make a splash with new products, like the method Men collection, and several limited edition collections, including method X Minted and Method X Cooper Hewitt. But our work promoting the South Side Soapbox, method’s LEED Platinum Certified factory might just be our favorite. We were method’s on-the-ground support for the factory, hosting media tours and assisting the corporate team with community initiatives around the factory.
Events & Partnerships
We also helped method with some really fun events and partnerships. For New York Press Day, Skoog put together a guided apartment experience that showcased products in creative, quirky ways. We also coordinated press, influencers and photography for a 150-guest outdoor dinner hosted by method and Gotham Greens. And, to celebrate the launch of method’s new dish and hand soap collection, Skoog invited freelance editors and influencers to a dinner in the Test Kitchen hosted by Bon Appétit chef Molly Baz.
Notable Press
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