Case Study: Rothy's
Public Relations • Influencer
Overview
It’s difficult to imagine a time when Rothy’s shoes weren’t practically glued to the feet (and Instagram feeds) of women across the country, but the brand’s virtually overnight success was no accident. Its stylish, innovative and environmentally conscious product design–combined with savvy press and influencer campaigns from Skoog–ensured Rothy’s was destined to be a fashion phenomenon.
Micro-Influencer Partnerships
In addition to a high-profile national press campaign, Skoog also created buzz for the brand’s launch at a more grassroots level by partnering with strategically chosen regional and national micro influencers. Not only did this help Rothy’s create and maintain a more organic online profile, it also paved the way for UGC campaigns.
Skoog coordinated one such campaign partnership with writer, traveler, blogger, and stylist Natasha Nyanin. After taking note of the unpaid content she had been creating for the past year, Rothy’s formally partnered with the multi-hyphenate influencer to create a campaign for her trip to Costa Rica, told through her Instagram stories and posts on the Rothy's Instagram account.
Notable Press
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